Luka Kvatchrelishvili
CMO at True Sea Moss, ex-Director of Advertising at Ryze Superfoods
Marketing
Every operator here runs marketing at a real company right now. 76% of the founders who book them are in ecommerce, most between $1M and $100M in revenue.
About MentorPass
The list
We rank by who is doing the work today, not who has the longest resume. These are sitting CMOs and heads of growth who will pick apart your ad account, offer, and funnel in one call.
CMO at True Sea Moss, ex-Director of Advertising at Ryze Superfoods
Luka scaled True Sea Moss 7x in a single year and cut his teeth on advertising at Ryze Superfoods. He works hands-on with DTC founders on the same paid and brand moves that got him there. Strongest when you need a strategy that actually drives sales, not a deck.
Sound familiar?
The problems founders bring our marketing operators — and what they walk away with.
“No marketing strategy that is working. There's no real strategy.”
A clear, prioritized plan: which channels to run, what to test next, and why, mapped to your revenue and margin.
“We are stuck on Meta and really need help. We've heavily relied solely on paid and email.”
The scope
The work our marketing operators take on, from first call to ongoing.
An operator reviews your current marketing, funnel, and ad account to spot the gaps you cannot see from the inside.
Decide which paid and organic channels to run, where to expand beyond Meta, and what to test next.
Sharpen how you launch and position a product, including pre-launch and key retailer plays.
Build bundles, upsells, and offers that lift average order value and make paid acquisition work.
Set up email and SMS flows and segmentation that turn first orders into repeat revenue.
How MentorPass works
Find your expert, book a call, solve your problem — and keep them on when you’re ready.
Browse the ranked list of vetted operators. Every profile shows their track record, the brands they’ve scaled, and exactly what they go deep on.
Pick a time and share your context up front. They review it before you meet — no spending the first 20 minutes on background.
The guide
A marketing consultant helps you figure out where your growth is leaking and what to do about it. In practice that means auditing your funnel, ad account, offer, and channel mix, then pointing you at the highest-impact moves. The work spans the full funnel: brand and positioning at the top, paid and organic acquisition in the middle, and lifecycle, retention, and offer design at the bottom. A strong consultant connects all of it, because a great ad cannot fix a weak offer and a low average order value will sink even a profitable channel.
The founders who book marketing help on MentorPass tend to arrive with one of a few problems. Some have no strategy that is working. Some are stuck on a single channel, usually Meta, and need a path to diversify. Some cannot crack their offer or their average order value. Some are staring down a seasonal cliff where Q4 is most of the year's revenue. A consultant who has lived these problems at a real brand can usually name the fix faster than you can explain the symptom.
Hire the operator, not the resume. The best marketing consultants are people running marketing at a real company right now, so their advice reflects what is working this quarter, not what worked five years ago. Look for someone who has scaled a brand at or near your stage and in your model. A CPG founder eyeing retail wants someone who has navigated key retailers. A DTC founder drowning in Meta wants someone who has built a real media mix. Ask for specifics: what they built, what numbers moved, what they would test first. Vague answers are a tell.
The other thing to look for is preparation. The reviews that matter most here describe operators who reviewed the brand before the call and showed up with action items loaded. That is the difference between paying for an hour and paying for a year of saved guesswork.
MentorPass gives you a single, focused session with an operator instead of a long agency contract. You pick the person, book the time, and get a plan you can act on the same day. The roster skews toward DTC and ecommerce operators, sitting CMOs and heads of growth from brands like Obvi, True Classic, Throne Sport Coffee, and Chamberlain Coffee. You can book once to pressure-test a decision or come back to the same operator as your strategy changes. Either way, you are talking to someone who has done the thing you are trying to do.
Proof
Average rating
Written reviews
Sessions booked
Expert operators
Had a great session with Sarah. She asked sharp, thoughtful questions that helped unpack both the strategic and practical challenges we were having with our Meta campaigns. I left with a clearer sense of direction, several immediate actions, and the reassurance that many of our issues were common. Super insightful and a genuinely valuable conversation!
Why MentorPass
When you need marketing help, you have four options. Here's how they actually stack up.
Industries
Real reps in these verticals, not theory. The kind of pattern-matching that only comes from having shipped in your category.
FAQ
Most start by auditing what you have: your ad account, funnel, offer, and channels. Then they tell you what is broken, why, and what to do next. Founders here report leaving with a concrete action plan, often within the first few minutes.
You book by the session, not a monthly retainer. Pick the operator and the length you need, pay for that call, and book again only when you want to. No agency contract.
We rank by who is doing the work right now. Every operator on this page runs marketing at a real company, and the order reflects sessions, ratings, and reviews from founders who booked them.
Related capabilities
Pick a consultant and book a call — or tell us what you're working on and we'll route you to the right operator in the network.
Hire Founders & Operators from Top Brands
Co-Founder & CMO at Obvi
Ash built Obvi into an eight-figure brand on Meta, Instagram, and TikTok ads, and he is doing that work daily. Founders book him to pick apart their ad account structure, offer, and landing page, then leave with a test-to-scale plan. Over 200 sessions, a 4.98 rating, and reviews that keep using the same word: actionable.
Consumer brand operator, pre-launch to nine figures
Erin has taken consumer brands from pre-launch to nine figures across DTC and tech. Her range covers GTM, lifecycle, and retention, so she can connect your acquisition to what happens after the first order. Best for founders who need a full-funnel read, not a single-channel fix.
CMO at Throne Sport Coffee, former CMO at OWYN (acquired for $280M)
Julia ran marketing at OWYN through a $280M acquisition and now leads it at Throne Sport Coffee. She helps CPG brands scale past eight figures with GTM strategies built for key retailers. The right call if you are pressure-testing a retail or wholesale move.
Head of Marketing at True Classic
Bryan runs growth at True Classic, one of the fastest-scaling DTC brands in apparel. He brings a clear framework to media mix, measurement, and creative strategy, and does competitive research before the call. One founder who has done 80+ mentoring calls said it was the best one yet.
CMO at Podium Nutrition, ex-VP of Digital at MaryRuth's
Dylan led digital at MaryRuth's and now runs marketing at Podium Nutrition while building Buddies Gum. He gives scrappy, actionable calls whether you are at five figures or nine. Good fit when you want real marketing and creative decisions, not theory.
Former CMO of Chamberlain Coffee, ex-Red Bull and Carvana
Elizabeth was CMO of Chamberlain Coffee from 2022 to 2024 after building brands at Red Bull and Carvana. She works on the brand side of growth: positioning, social, and the parts of marketing that make consumers love a product. Book her when brand is the gap.
Fractional CMO, ex-VP of Marketing at JAXXON
Peter has run marketing at JAXXON and fractionally at Vitaly and Clocks & Colours, and co-founded ShopValt. He sits between data science and creative, so the strategy is measurable. Founders note he shows up with research done and a concrete action item in the first three minutes.
Fractional CMO and Head of Growth, brand and agency experience
Sarah has worked both brand-side and agency-side as a fractional CMO and head of growth. She demystifies ecommerce growth with data-driven strategies across paid, email, and social. The pick for founders who want one operator who can see the whole growth picture.
A diversification path into the channels worth your time, with the math on where to expand and what to test first.
“We do not have the right offer to convince people, and we do not have the right angles to market our products.”
Offers and angles that convert, tested against what already works for brands at your stage.
“We have been unable to ever meaningfully cross-sell, and most customers just buy one.”
Bundles, upsells, and a higher AOV that makes your paid acquisition profitable.
“We are very seasonal. Q4 is about 80% of our revenue, and January is a bloodbath.”
A seasonal plan that smooths the year, plus a BFCM strategy from someone who has run it at scale.
“We do not have a clear target audience.”
A defined ICP with the demographics and behaviors to target, so your spend stops hitting the wrong people.
Plan campaigns, creative, and offers for your peak windows with someone who has run them at scale.
Get specific, prioritized advice you can act on this week — and keep working with them ongoing if it clicks.
Found your match? Keep your marketing operator on as an ongoing advisor as you scale.
Reviewed by Luka Kvatchrelishvili — Marketing · 20+ sessions on MentorPass
Peter had done research about my brand ahead of time and came into the call with a few suggestions already loaded. So within the first 3 minutes, I had a really concrete action item to take that I feel was completely worth it. Then the rest of the hour I got to pick his brain about other issues in the business. So long story short: ROI in 3 minutes, then 57 extra minutes of awesome learning. Highly recommend.
I had an incredible call with Ash Merwani, and I can confidently say he’s a true expert in his field. From the very start, Ash got straight to the point. It was clear that he had taken the time before the call to understand our context and review all the notes I provided. As a result, we were able to dive right into the most valuable parts of the conversation without wasting any time. What I really appreciated was his ability to help me prioritize what matters most for our acquisition strategy. He didn’t just answer my questions—he went beyond that, taking responsibility for focusing on what would have the most impact on our company. His approach was structured to ensure we maximized the value from the 30 minutes we had together. It's evident that Ash’s experience as a CMO translates directly into his role as a mentor. His insights were highly actionable, and I feel this was time extremely well spent. Ash, if you’re reading this, keep up the great work! I’m really looking forward to our next call. It was a pleasure speaking with you. Take care!
He's not JUST super knowledgeable about marketing, Brian is also very good at quickly assessing the business situation and knows how to steer the conversation into the right place to focus on the topics that actually matter. We did go through a lot in our very short 30 minutes, but I'm sure we'll do a lot more of these calls as it was super valuable.
| Who you actually get | Top 1% marketing operators | Junior account managers | Unvetted freelancers | Hard to find senior talent |
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| Proven at your stage | Built & scaled real brands | A playbook, not your context | Varies wildly | If you can afford them |
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| Commitment | Per call — no lock-in | Monthly retainer | Per project | Salary + equity |
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| Cost | Per session | $$$$ / month | $$ / project | $$$$$ + overhead |
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| Ongoing support | Keep them on as an advisor | Locked into scope | Churn and rehire | Permanent headcount |
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Yes. Many founders book the same operator across several calls as their strategy evolves. One reviewer booked Ash for a 30-minute session, then came back for more.
This is one of the most common reasons founders book. If you are over-indexed on Meta or relying only on paid and email, an operator can map where to expand and what to test first based on what worked for them.
Yes. If Q4 is most of your revenue, you can book someone who has run BFCM at scale to audit your offers, creative, and campaign setup before the window opens.